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Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)
The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...
The Role of Social Media Influencers in the Consumer Decision-making Process
(2020)
This thesis explored the role of social media influencers (SMIs) during the consumer decision-making process in the context of the Vietnamese beauty and cosmetic market. In order to achieve this goal, the thesis examined ...
The Impact of green marketing on customers' buying decision
(2021)
The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...
Decision-Making Process of Chinese Undergraduate Students in Choosing Study Destinations Overseas
(2020)
Today’s international education market was unprecedentedly large and is expected to grow in the future. Studies conducted on how international students make decisions on study destination were growing much slower than the ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)
As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...
Consumer awareness on sustainable fashion
(2021)
The thesis work studied the factors influencing the decision-making process of the consumers for purchasing sustainable fashion products. Consequently, the research aim was to evaluate the customer opinion of sustainable ...
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
Improving customer satisfaction by understanding consumers : case study: developing a handbook for incoming exchange students at LAB University of Applied Sciences
(2021)
Following the internationalization trends in the education field globally, Lab University of Applied Sciences has been developing opportunities for incoming exchange students. Nevertheless, this differentiated group of ...
Factors that influence the consumers' choice towards the eco-friendly grocery bags
(2020)
The main cause of the most of environmental problems is plastic. Consequently, the problem of pollution requires urgent solutions both from government and citizens. People can affect the environmental issues by changing ...









